Betano Designated FIFA World Cup 2026 Tournament Supporter for Europe and South America

(AsiaGameHub) –   Kaizen Gaming, the leading GameTech company in Greece and one of the fastest-growing in Europe, announced that its Betano gaming brand has been selected as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America. This comes as the highly anticipated tournament steadily approaches.

Betano Teams Up with FIFA for the Third Time

On May 18, Kaizen stated that a new partnership with the FIFA World Cup 2026 will see its Betano brand serve as an Official Tournament Supporter of the event across Europe and South America. The World Cup is scheduled to begin on June 11 and conclude on July 19, taking place in Canada, Mexico, and the United States.

Kaizen highlighted that the upcoming edition of the FIFA World Cup represents the largest tournament to date, featuring 48 teams competing for the championship title. As such, Kaizen expressed strong satisfaction with the agreement, marking the third collaboration between Betano and FIFA.

As a FIFA partner, Betano will offer fans numerous opportunities to engage more closely with soccer and participate responsibly throughout the tournament. Beyond providing top-tier betting options, Betano will also ensure players have access to advanced tools for safer gaming and responsible play moderation.

For context, Betano was the first sports betting operator to enter into a partnership with FIFA. Their initial collaboration was established four years ago, designating Betano as FIFA’s Official Regional Supporter for Europe just prior to the Qatar World Cup. In 2025, Betano was also named an Official Partner of the FIFA Club World Cup 2025.

As a recognized leader in gaming innovation, Kaizen stands out as an ideal partner for the World Cup. The company earned the Operator of the Year award at both the EGR Awards in 2024 and 2025, as well as Operator of the Year – Large at the SBC Awards.

Officials Were Pleased with the Tie-up

George Daskalakis, co-founder and CEO of Kaizen Gaming, expressed satisfaction with the partnership, describing the third FIFA collaboration as a “proud milestone” for the organization and a “clear reflection” of its global growth trajectory.

Daskalakis emphasized that the FIFA World Cup 2026 represents “the ultimate convergence of sport and entertainment,” enabling Betano to connect with billions worldwide.

For us, it presents the ideal platform to reinforce Betano’s position as the most trusted global brand for responsible online sports betting. Our current focus lies in delivering an exciting, innovative, and secure experience for fans during the tournament.

George Daskalakis, co-founder & CEO, Kaizen Gaming

Romy Gai, chief business officer at FIFA, similarly welcomed the partnership and affirmed his organization’s pleasure in having Betano as one of the Official Tournament Supporters for the FIFA World Cup 2026. Gai commended Betano’s exceptional dedication to the sports sector and its commitment to integrity—a key element of their past collaborations with FIFA. He also praised Betano’s creativity in developing engaging ways to bring fans closer to the game.

We share these goals and are delighted to have this industry leader by our side as we prepare to unite the world through football once again across North America and beyond.

Romy Gai, CBO, FIFA

In other developments, Kaizen Gaming recently expanded into Ghana and remains confident about its regional strategy moving forward.