Gambling.com among Firm Enforcing Layoffs Amid Strategic Restructure and AI Adoption Surge

(AsiaGameHub) –   Gambling.com Group has become the latest company to implement workforce reductions as it undergoes strategic restructuring and increases its use of artificial intelligence (AI), according to employees and multiple sources.

Redundancies Are Happening, as Company Still Absorbs Impact of New Challenges

Rumors surfaced ahead of the company’s Q1 earnings call on Thursday, May 14. The update validated skepticism that had first emerged in March of this year.

On LinkedIn—a social media platform largely used by white-collar professionals—several employees shared that they were affected by the changes, which impacted up to 25% of the workforce, a figure later confirmed by the company itself.

Those affected included Gambling.com Group’s remote workforce, along with personnel from the SEO and finance departments. Estimates suggest approximately 150 employees have now been made redundant, according to some staff members.

The company emphasized its overall outlook during the earnings call, reporting first-quarter revenue of $40.4 million, unchanged compared to the same period last year, while marketing services revenue declined by 5% amid ongoing regulatory and SEO challenges.

The company’s EBITDA margin dropped from 39% in Q1 last year to 22% in the most recent quarter. These declines were primarily driven by regulatory challenges in the United Kingdom and Finland, where outcomes have been more severe than anticipated.

Revenue in the United Kingdom fell by 30%, drawing particular attention from analysts. Gambling.com Group acknowledged seeing some encouraging signs and a potential path toward improved operational performance but chose not to include these developments in its official guidance.

The reduction in workforce is not occurring in isolation; the company estimates it will achieve savings of up to $13 million through headcount cuts. Meanwhile, Gambling.com Group’s sports data services grew by 13% year-over-year and now account for 28% of total revenue.

The company has also revised its full-year 2026 guidance, projecting revenue between $165 million and $170 million, with adjusted EBITDA expected to range from $45 million to $50 million.

Gambling.com Group CFO Elias Mark stated that a more rapid transition away from SEO channels is underway, coinciding with lowered revenue expectations.

This restructuring reflects a broader adjustment of the company’s cost structure in response to evolving market conditions.

The ongoing SEO-related challenges remain central to the company’s near-term outlook.